Leave Your Mark On Everything You Do

Alfred Moreschi
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Logo Design for Susan Swope

I recently designed a logo for Susan Swope who wanted something to distinguish and identify her ownership of saddlebred horses. It needed to be something simple enough to work into brass to apply to her horse's harness and saddlery. When I was working out some ideas I couldn't help but notice that the double "S" looked a lot like the majestic pose of the saddlebred. I flipped the letters over to accentuate the proper angles then added the head. It all flowed together perfectly. To top it off I added a couple strokes to represent a mane and balance out the whole thing. I was very happy with the results and was even more excited when Susan sent me pictures of the tackle with the logo elegantly applied. Beautiful!! Do you have a need for a logo to apply to an unusual application? Let me help!